Sans Superellipse Ukgum 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Hergon Grotesk' by Katatrad and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui design, branding, headlines, signage, packaging, modern, friendly, clean, neutral, approachable, clarity, approachability, modernity, versatility, brand warmth, rounded, soft corners, geometric, even rhythm, open counters.
A rounded sans with a geometric backbone and softened corners throughout. Curves tend toward superelliptical shapes, giving round letters a slightly squared, cushion-like feel rather than perfect circles. Strokes are even and steady with minimal modulation, terminals are cleanly cut, and counters stay open for clear internal space. Proportions read balanced and contemporary, with straightforward, workmanlike construction and consistent spacing that supports smooth text rhythm.
This face works well for user interfaces, dashboards, and product experiences where legibility and a gentle tone are both important. Its rounded geometry also suits branding, packaging, and signage, and it scales nicely for short headlines and display copy where the soft-cornered character can be part of the visual identity.
The overall tone is modern and approachable, combining a technical, orderly structure with warmth from the rounded forms. It feels neutral and professional without becoming cold, making it suitable for brands and interfaces that want clarity with a friendly edge.
The design appears intended to deliver a contemporary sans that reads cleanly in practical settings while adding warmth through rounded, superelliptical construction. It aims for dependable legibility and a polished, modern feel without decorative distractions.
Round characters like O and 0 appear distinctly superelliptical, while joints and corners (as in M, N, and W) are softened rather than sharp. Numerals are clear and sturdy, and the punctuation and mixed-case sample text maintain an even, calm texture at larger sizes.