Sans Normal Ufmur 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, fashion, luxury, dramatic, refined, display impact, editorial tone, premium branding, modern elegance, high-contrast, calligraphic, wedge terminals, crisp, sculpted.
A high-contrast display face with sharply modulated strokes and a distinctly calligraphic, sculpted construction. Thin hairlines and tapered joins are set against weighty verticals, producing a crisp rhythm and strong light–dark patterning. Curves are smooth and rounded, with pointed, wedge-like terminals and occasional razor-thin diagonals, giving letters an elegant but assertive edge. The proportions feel balanced with a moderately sized x-height, while capitals read tall and commanding in text settings.
This font is best suited to headlines, pull quotes, and large-format editorial typography where its high contrast and sharp terminals can shine. It also fits premium branding applications such as fashion, beauty, or packaging, where a refined, sculptural voice is desirable. For extended reading at small sizes, the thin hairlines may require generous sizing and careful reproduction.
The overall tone is polished and dramatic, evoking contemporary editorial typography and upscale branding. Its sharp transitions and refined detailing lend a sense of exclusivity and sophistication, with enough punch to feel modern rather than antique.
The design appears intended to deliver a modern, high-fashion take on classic high-contrast letterforms—prioritizing elegance, strong silhouette, and visual drama for display use. Its tapered terminals and crisp modulation suggest an emphasis on sophistication and impact in short, prominent text.
At larger sizes the delicate hairlines and tapered details become a key feature, creating sparkle and visual tension across words. The numerals and uppercase forms appear especially suited to prominent settings where contrast and silhouette can be appreciated.