Slab Square Udnuw 7 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: editorial, book design, magazines, packaging, branding, scholarly, vintage, confident, traditional, expressive italic, editorial clarity, classic authority, distinctive voice, slab serif, bracketed serifs, oblique, ink-trap feel, oldstyle figures.
A slanted slab serif with sturdy, blocky serifs and softly bracketed joins that keep the texture smooth despite the strong terminals. Strokes read as low-contrast, with broad curves and slightly calligraphic modulation coming mainly from the oblique construction rather than dramatic thick–thin shifts. The letterforms feel generously proportioned with open counters and a steady rhythm in text, while details like angled, wedge-like entry strokes and compact, squared-off finishing cuts add a subtle ink-trap/press-like flavor. Numerals appear more oldstyle in attitude, with rounded shapes and a less rigid, modern lining look.
Well-suited to editorial typography where an italic voice is needed as a primary style, including magazine features, book jackets, and pull quotes. It can also serve distinctive branding and packaging that benefit from sturdy slab serifs with a classic, literary character.
The overall tone is editorial and bookish, balancing authority with a warm, slightly nostalgic slant. Its slab structure signals sturdiness and clarity, while the italic angle adds motion and a personable, narrative voice.
The design appears intended to combine the solidity and legibility of a slab serif with the expressive energy of an italic, creating a distinctive text-and-display voice that feels traditional yet assertive.
In the sample text, the strong serif presence helps maintain word shape and line cohesion at larger sizes, and the oblique forms create a lively forward cadence. Curves and joins are kept smooth and consistent, giving the face a composed, well-knit color across paragraphs.