Script Hojy 7 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: headlines, logo design, packaging, posters, greeting cards, playful, friendly, retro, whimsical, casual, hand-lettered charm, friendly branding, retro signage, playful display, rounded, bouncy, looped, swashy, monoline.
A chunky, rounded script with monoline-like strokes and soft, blunted terminals. Letters lean minimally and keep a steady baseline rhythm, while generous loops and occasional swashes (notably in capitals) add movement. The uppercase set is more decorative and varied, with curled entry/exit strokes and compact counters, while the lowercase is simpler and more print-like in places, maintaining a consistent, compact x-height. Numerals are similarly rounded and heavy, with smooth curves and closed forms that read clearly at display sizes.
Best suited to short-to-medium display text where its loops and rounded weight can be appreciated—such as logos, product packaging, posters, and social graphics. It also works well for greeting cards, invitations, and playful branding where a friendly, handcrafted script feel is desired.
The overall tone feels cheerful and personable, with a slightly vintage, sign-painter charm. Its buoyant curves and friendly loops give text an informal, welcoming voice that suggests handcrafted warmth rather than formality.
The design appears intended to deliver a bold, approachable script look that balances decorative capitals with a steadier lowercase for practical setting. It prioritizes charm and personality—evoking hand-lettered signage—while keeping forms cohesive enough for readable display typography.
Capitals carry most of the flourish, creating a lively texture in title case, while the lowercase stays relatively restrained for readability. The stroke endings and joins are consistently softened, which helps maintain an even color across words despite the ornamental shapes.