Serif Normal Atma 7 is a bold, wide, very high contrast, italic, normal x-height font visually similar to 'Candide', 'Empira', and 'Madigan' by Hoftype (names referenced only for comparison).
Keywords: headlines, editorial, magazines, book covers, posters, dramatic, refined, authoritative, classic, editorial voice, expressive serif, headline impact, classic revival, premium tone, calligraphic, bracketed, teardrop terminals, sheared, high-contrast.
A high-contrast serif with a pronounced rightward slant and strongly bracketed, wedge-like serifs. Strokes show sharp thick–thin transitions, with heavy verticals and hairline connections and terminals that often resolve into tapered, teardrop-like shapes. Counters are relatively open and the letterforms feel broad in stance, with capitals showing crisp, sculpted diagonals and lowercase featuring lively curves and angled stress. Overall spacing reads even in text, while the italic construction and dramatic contrast create a distinctly active rhythm.
This design is well suited to headlines and subheads where contrast and slant can add emphasis and sophistication. It also performs well in editorial contexts such as magazine features, pull quotes, and book-cover typography, where a classic serif voice with added dynamism is desirable. For longer passages, it can work best at comfortable sizes and with ample leading to let the hairlines breathe.
The font conveys a polished, editorial tone with a touch of theatricality. Its combination of sharp contrast and energetic slant feels confident and expressive, suggesting formality without becoming brittle. The overall impression is classic and upscale, suited to content that wants to feel considered and distinctive.
The type appears intended to reinterpret a conventional text-serif foundation through a more expressive, italicized, high-contrast treatment. Its broad proportions and assertive serifs aim to deliver strong presence in display and editorial typography while retaining the familiar structure of a traditional serif.
Capitals present a sturdy, formal silhouette with pronounced serifs that help anchor lines of text, while the lowercase shows more calligraphic motion in curved letters. Numerals appear proportionally strong and stylistically aligned with the italic, high-contrast construction, maintaining consistency between text and display settings.