Sans Contrasted Aply 7 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, magazine, packaging, elegant, refined, modern, poised, sophistication, clarity, premium feel, editorial voice, modern classic, high-waisted, open apertures, tapered terminals, calligraphic, crisp.
This typeface shows a slender, high-waisted construction with clear stroke modulation and a calm vertical stance. Curves are drawn with generous, open bowls and smoothly transitioning thick-to-thin strokes, while verticals stay crisp and controlled. Terminals are predominantly tapered and sheared rather than blunt, giving many letters a subtly calligraphic finish without turning into overt ornament. Uppercase proportions feel stately and airy, and the lowercase maintains a steady rhythm with clean joins and consistent, polished contours; numerals are similarly graceful, with rounded forms and delicate diagonals.
Best suited to headlines, deck copy, pull quotes, and other editorial applications where a light, elegant texture is desirable. It can also support branding and packaging that aims for a premium, cultured feel, particularly when set with comfortable tracking and ample line spacing.
Overall, the tone is refined and literary, balancing contemporary restraint with a hint of classic, pen-informed elegance. The thin hairlines and tapered endings add sophistication and a slightly formal voice, while the open shapes keep it approachable and clear.
The likely intention is to provide a sophisticated, contrast-led text and display voice that reads cleanly while projecting refinement. By combining open proportions with tapered terminals and controlled modulation, it aims to feel modern yet classically informed.
The design’s visual identity is driven by its contrast distribution: thicker stress through main stems paired with fine, clean hairlines in curves and diagonals. This produces an airy color on the page and an articulate silhouette in display sizes, especially in titles and short lines of text where the tapered terminals can be appreciated.