Sans Superellipse Riduf 7 is a regular weight, very narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, captions, posters, branding, packaging, modern, clean, editorial, economical, neutral, space saving, legibility, modernity, editorial utility, condensed, monolinear, rounded terminals, open apertures, straight-sided.
This typeface is a highly condensed sans with straight, vertical-sided letterforms and gently rounded corners that give curves a superellipse-like feel. Strokes stay fairly even overall, with subtle modulation most noticeable in the round letters and the numerals. Counters are narrow and tall, and apertures are kept relatively open for the width, producing a crisp, efficient texture. The rhythm is vertical and compact, with simple, minimally stylized terminals and a consistent, clean construction across caps, lowercase, and figures.
It performs best where horizontal space is limited: headlines, subheads, captions, and UI or packaging copy that needs a compact footprint. The clean geometry also suits contemporary branding and editorial layouts that benefit from a tall, condensed voice.
The overall tone is modern and restrained, leaning functional rather than expressive. Its tall, compact forms feel space-saving and editorial, with a slight softening from the rounded geometry that keeps it from feeling harsh or industrial.
The design appears intended to deliver a space-efficient sans for modern layouts while preserving legibility through open apertures and disciplined, rounded-rectilinear geometry. It balances strict vertical economy with softened curves to maintain an approachable, contemporary look.
The narrow proportions create strong vertical emphasis in continuous text, and the superelliptical curves in letters like C, G, O, and the numerals add a subtle geometric character. The lowercase appears designed to read clearly despite the tight width, with straightforward joins and uncluttered shapes.