Sans Normal Iddun 5 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, lively, approachable, informal, human touch, friendly tone, casual clarity, soft energy, rounded, monolinear, smooth, flowing, handwritten.
A right-leaning italic sans with smooth, rounded construction and a gently handwritten rhythm. Strokes read largely monolinear with soft transitions and rounded terminals, giving letters a fluid, continuous feel rather than crisp typographic breaks. Curves are prominent in both uppercase and lowercase, with open counters and a lightly bouncy baseline impression in the mixed-case sample. Numerals follow the same rounded, slanted logic, maintaining a cohesive, legible texture in running text.
Works well for branding and packaging that want a friendly, approachable voice, as well as posters, social graphics, and short headlines where the italic motion can add energy. It can also serve in brief text blocks such as pull quotes or invitations when a relaxed, human feel is preferred over strict neutrality.
The overall tone is warm and personable, suggesting quick pen movement and an easygoing attitude. It feels conversational and human, with enough regularity to stay readable while still projecting an informal, friendly energy.
Likely designed to provide an easy-to-read italic with a handwritten sensibility—combining clean sans simplicity with rounded, flowing forms to communicate warmth and informality without becoming overly decorative.
Uppercase forms remain simple and streamlined, while lowercase shapes add more calligraphic motion, creating a clear hierarchy in text. The italic slant and rounded joins help maintain an even gray value across words, making it suited to short passages where a casual voice is desired.