Sans Normal Osmis 18 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, bold, straightforward, impact, clarity, modernity, approachability, rounded, blocky, compact, open counters, even rhythm.
This is a heavy, geometric sans with round bowls and broadly squared-off terminals. Curves are smooth and full, while joins and corners are kept crisp, producing a clean, blocky silhouette. Counters stay relatively open for the weight, and the overall spacing reads sturdy and even, with a consistent, no-nonsense rhythm across capitals, lowercase, and numerals.
This font suits short-to-medium display copy where strong presence and quick readability are needed—headlines, posters, retail signage, packaging, and bold brand lockups. It can also work for UI labels or callouts when used with generous spacing, but its weight and width favor larger sizes over dense text blocks.
The tone is assertive and upbeat, combining blunt strength with approachable rounded forms. It feels contemporary and practical rather than delicate or expressive, projecting clarity and certainty in display settings.
The design appears intended to deliver maximum impact with a clean geometric voice—prioritizing clarity, uniformity, and strong silhouettes. Its rounded construction and blunt terminals suggest a contemporary, approachable display sans meant to read confidently across marketing and editorial display contexts.
The uppercase set appears especially stable and rectangular in footprint, while the lowercase maintains a simple, utilitarian construction with single-storey forms where expected and minimal modulation. Numerals are similarly robust and highly legible at large sizes, matching the alphabet’s solid, geometric presence.