Sans Normal Ommiw 16 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'Basic Sans Cnd' and 'Branding SF' by Latinotype, 'Cebreja' by Rafaeiro Typeiro, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, playful, impact, approachability, clarity, contemporary feel, display focus, rounded, soft corners, blocky, compact, high impact.
A heavy, rounded sans with broad, compact proportions and smooth curve-to-stem transitions. Strokes are consistently thick with minimal modulation, producing solid counters and strong figure–ground clarity. Terminals are predominantly blunt with subtly softened corners, and round letters lean toward circular bowls with slightly flattened joins that keep the texture even. The lowercase shows sturdy, single-storey forms (notably a and g) and short, robust arms and shoulders, giving paragraphs a dense, steady rhythm.
This style suits headlines and short blocks of copy where strong presence and quick legibility matter, such as branding, packaging, and promotional graphics. It also works well for signage and UI labels at larger sizes, where its rounded structure and dense color create a clear, friendly emphasis.
The overall tone is friendly and contemporary, combining softness in the curves with a confident, poster-ready heft. It feels approachable rather than technical, with a mild playfulness in the rounded bowls and compact silhouettes. In longer text it reads as energetic and emphatic, suggesting a casual but assertive voice.
The design appears intended to deliver high-impact communication with an inviting, rounded geometry—prioritizing clarity, consistency, and an easygoing personality. Its compact, sturdy shapes suggest a focus on display use while remaining readable enough for brief supporting text.
Capitals are wide and stable, with generous internal space in forms like O, D, and P, while letters such as S and G maintain a smooth, geometric flow. The numerals are similarly weighty and simple, designed for immediate recognition, and the set maintains a consistent visual color across mixed-case settings.