Serif Normal Lugim 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Periodico' by Emtype Foundry, 'FF Marselis Serif' by FontFont, 'Bogue' by Melvastype, 'Prumo Banner' by Monotype, 'Portada' by TypeTogether, and 'Capitolina' by Typefolio (names referenced only for comparison).
Keywords: headlines, editorial, book covers, mastheads, institutional, authoritative, traditional, scholarly, stately, classic readability, editorial authority, brand gravitas, bracketed, robust, high-ink, bookish, insistent.
A sturdy serif with bracketed, wedge-like serifs and a compact, weighty color on the page. Strokes are strongly modeled with clear thick–thin differentiation, but the overall impression remains robust rather than delicate. Counters are moderately open, with rounded bowls and a consistent, slightly condensed internal rhythm that keeps text blocks dense and stable. Terminals tend toward blunt, serifed finishes, and the numerals share the same confident, print-oriented presence.
Well suited to headlines and subheads where a firm, classic serif voice is needed, and it can also support short-to-medium editorial passages that benefit from a dense, authoritative texture. It works particularly well for book covers, magazine mastheads, opinion pages, and institutional communications where tradition and gravitas are desirable.
The font projects a traditional, institutional tone—confident, serious, and rooted in classic publishing. Its heavy presence and formal serif detailing give it an authoritative, editorial voice suited to established brands and long-standing organizations.
The design appears intended to deliver a conventional serif reading experience with extra presence—combining classic proportions and bracketed serifs with a heavier, attention-holding color for editorial hierarchy. It emphasizes dependable, familiar letterforms that read as established and trustworthy.
In running text the face creates a dark, even texture with strong vertical emphasis and clear word shapes. The lowercase shows a familiar, conventional construction with sturdy joins and restrained detailing, prioritizing solidity and readability over finesse.