Sans Normal Kudar 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Candid' by Lucas Tillian, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, 'Santral' by Taner Ardali, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, energetic, sporty, contemporary, confident, dynamic, emphasis, modernity, motion, clarity, impact, oblique, geometric, clean, compact, crisp.
A slanted sans with a sturdy, even stroke and rounded, geometric construction. Curves are smooth and fairly circular (notably in C, O, and 0), while terminals are clean and straightforward, giving a crisp silhouette. The italic angle is consistent across caps, lowercase, and figures, with compact counters and a tight, efficient rhythm that keeps letterforms feeling cohesive at display sizes.
This font is well-suited to headlines and short, emphatic copy where a strong italic voice is desired. It works well for contemporary branding, packaging callouts, promotional graphics, and signage that benefits from a clean, energetic sans presence.
The overall tone is active and forward-leaning, projecting momentum and confidence. Its clean geometry and strong color on the page make it feel modern and purposeful, with a slightly sporty, editorial edge.
The design appears intended to deliver a modern italic sans that maintains clarity while adding motion and emphasis. Its geometric rounding and consistent stroke aim for a versatile, high-impact look that stays orderly and legible in display applications.
Uppercase forms read steady and structured, while the lowercase adds friendliness through rounded bowls and simple joins. Numerals are clear and sturdy, matching the same slanted stance and maintaining a consistent visual weight alongside letters.