Sans Normal Pomip 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Cobane', 'BR Hendrix', and 'BR Omega' by Brink; 'Code Pro' by Fontfabric; 'Neusa Neu' by Inhouse Type; and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, punchy, modern, approachable, playful, impact, approachability, modernity, clarity, simplicity, rounded, soft corners, geometric, chunky, compact.
A heavy, rounded sans with smooth, continuous curves and broad, even strokes that keep counters open despite the weight. Geometry leans circular in O/C/G and the bowls of b/p/q, while terminals are clean and softly finished rather than sharp. The uppercase forms are sturdy and compact, with simplified construction (notably in E/F/T) and a generally consistent stroke rhythm. Lowercase shows single-storey a and g, a short-armed r, and a wide, rounded s; the i/j dots are round and prominent. Numerals are full and stable, with a simple 1 and highly rounded 0/8/9 shapes that echo the letterforms.
Best suited to short-form, high-impact typography such as headlines, posters, campaign graphics, and brand marks where a friendly, modern voice is needed. It also fits packaging and product UI moments where strong emphasis and quick legibility matter more than long-form reading comfort.
The overall tone is bold and upbeat, aiming for warmth over austerity. Rounded geometry and generous curves give it a welcoming, contemporary feel that reads as confident and energetic without becoming aggressive.
The design appears intended to deliver maximum impact with a soft, approachable personality—using rounded construction and simplified shapes to stay clear at large sizes while maintaining a cohesive, contemporary look.
At display sizes the letterforms feel tightly knit and cohesive, with strong silhouette recognition driven by large bowls and minimal detailing. The punctuation and dots visually match the font’s circular motif, reinforcing a playful, graphic consistency.