Sans Normal Adman 9 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', and 'Dexa Round' by Artegra (names referenced only for comparison).
Keywords: branding, headlines, posters, ui, signage, modern, sporty, dynamic, confident, clean, clarity, modernity, motion, versatility, impact, oblique, geometric, streamlined, open forms, high legibility.
A clean, oblique sans with broad proportions and smooth, geometric construction. Strokes remain evenly weighted with minimal contrast, and curves resolve into crisp, slightly softened terminals. The letterforms lean consistently, with a stable baseline and open counters that keep shapes readable at both display and text sizes. Overall spacing feels generous, reinforcing the wide stance and giving the alphabet a clear, airy rhythm.
This font is well suited to contemporary branding and identity work where a clean, energetic oblique voice is desired. Its open forms and even weight make it a strong option for headlines, posters, and short blocks of text, and the straightforward shapes also translate well to interface labels and clear signage.
The slanted posture and wide build give the face a forward-moving, energetic tone. It reads as contemporary and purposeful rather than decorative, suggesting speed and clarity with a straightforward, no-nonsense voice.
The design appears intended to deliver a modern, fast-leaning sans that stays simple and legible while adding momentum through consistent slant and wide proportions. It prioritizes clarity and a streamlined silhouette for versatile use across display and practical settings.
Round characters like O and Q are notably open and symmetrical, while diagonals in forms such as A, V, W, X, and Y feel sharp and well aligned, enhancing the sense of motion. Numerals follow the same oblique, geometric logic, staying simple and highly legible alongside the letters.