Sans Superellipse Hodit 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Geogrotesque Sharp' by Emtype Foundry, 'FS Industrie' by Fontsmith, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, modern, friendly, confident, sporty, impact, clarity, approachability, modernity, legibility, rounded, blocky, geometric, compact, soft corners.
A heavy, geometric sans with rounded-rectangle construction and softly eased corners throughout. Counters are generous and mostly rectangular/oval hybrids, giving round letters a squarish, superellipse feel, while straight-sided letters stay clean and compact. Stroke terminals are blunt and uniform, with minimal modulation; curves are smooth and tightly controlled, producing a sturdy, poster-ready rhythm. The lowercase is straightforward and utilitarian, with single-storey forms and simple joins; numerals are similarly solid and highly legible, built from the same rounded-rect geometry.
Best suited to headlines, banners, and short-to-medium blocks of text where strong presence and quick readability matter. It works particularly well for branding, packaging, and signage that benefit from a modern, rounded-geometric voice, and for digital UI callouts or labels where sturdy letterforms and clear figures are important.
The overall tone is assertive and contemporary, with a friendly softness from the rounded corners rather than sharp, technical edges. It reads as energetic and approachable—confident without feeling aggressive—well suited to bold, upbeat messaging.
The design appears intended to deliver maximum visual weight with clean, geometric clarity, using rounded-rectangle shapes to balance power and approachability. Its consistency across forms suggests a focus on reliable, punchy display typography that stays friendly and legible.
At display sizes the dense black shapes create strong impact, while the consistent corner rounding keeps large text from feeling harsh. The geometric construction makes it feel systematic and cohesive across uppercase, lowercase, and figures.