Sans Normal Oslif 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Cinta' by Tipo Pèpel, 'Karmina Sans' by TypeTogether, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, bold, friendly, playful, modern, confident, impact, approachability, display clarity, modern branding, rounded, chunky, compact, soft corners, geometric.
A heavy, rounded sans with compact proportions and soft terminals. Strokes are broadly uniform, giving the letters a solid, poster-like color, while counters stay fairly open for a bold style. Curves lean toward circular geometry (notably in C, O, and S), paired with straightforward, blocky joins and a consistent, stable baseline presence. Lowercase forms are simple and sturdy, with single-storey a and g, and punctuation-like dots (i/j) rendered as clean circles that match the overall weight.
Well-suited for headlines, logos, and short bursts of copy where impact and warmth are priorities. It works particularly well for branding, packaging, and promotional graphics that benefit from bold, rounded letterforms and quick recognition.
The tone is upbeat and approachable, with a confident, contemporary weight that reads as friendly rather than austere. Its rounded geometry and dense black mass give it a playful, attention-grabbing voice suited to energetic messaging.
The design appears intended to deliver maximum visual impact with a friendly, geometric flavor—combining sturdy construction and rounded forms to stay legible while projecting an energetic, approachable personality.
In text, the strong weight creates tight internal spacing and prominent word shapes, so it performs best when given comfortable tracking and line spacing. Numerals follow the same chunky, rounded construction, remaining clear and emphatic at display sizes.