Sans Normal Dobam 9 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Fintalux' by Pista Mova (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, techy, clarity, versatility, modernity, usability, neutrality, geometric, monoline, rounded, open apertures, crisp.
This typeface has a clean, monoline construction with smooth circular curves and straight stems that keep a consistent rhythm across the alphabet. Rounds such as C, G, O, and Q are close to geometric, with open, uncluttered apertures and minimal modulation in the joins. Terminals are generally plain and crisp, giving letters a straightforward finish, while counters stay roomy for clarity. Lowercase forms appear simple and contemporary, with a single-storey a and g and a compact, readable set of numerals.
It works well for UI and product text where clarity and a calm, contemporary voice are needed, and it scales nicely for headings and subheads thanks to its clean geometry and open counters. It also suits wayfinding and general-purpose signage, as well as modern branding systems that prefer an understated, utilitarian sans.
The overall tone is modern and neutral, leaning friendly due to its rounded geometry and open shapes. It feels practical and contemporary rather than expressive, making it suitable for clean interfaces and understated branding.
The design appears intended as a versatile, contemporary sans with geometric cues and high everyday legibility. Its restrained details and consistent stroke behavior suggest a focus on neutrality and usability across a broad range of layout contexts.
The sample text shows even color and steady spacing at display sizes, with rounded characters maintaining a consistent presence and diagonals (like V, W, X, Y) staying sharp without looking aggressive. Figures are clear and streamlined, supporting a tidy, contemporary typographic palette.