Slab Contrasted Roha 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Adria Slab' by FaceType, 'Foro' by Hoftype, 'Corporative Slab' by Latinotype, 'Weekly' by Los Andes, 'Etelka Slab' by Storm Type Foundry, and 'Tabac Slab' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, western, rugged, friendly, retro, confident, impact, heritage, approachability, display, blocky, bracketed, softened, heavy, sturdy.
A heavy, block-based slab serif with compact counters and softly rounded outside curves. The serifs read as broad, squared slabs with gentle bracketing, giving terminals a carved, sign-painting feel rather than a sharp industrial edge. Stroke contrast is present but restrained, with sturdy stems and slightly tapered joins that keep the texture dense and even. Overall proportions feel expansive and stable, and the rhythm favors strong verticals and wide, flat horizontals for a bold, poster-ready silhouette.
Best suited to short, high-impact settings such as posters, headlines, labels, and storefront-style signage where the broad slabs and dense color can do the work. It can also serve as a characterful branding voice for products that want a vintage, handcrafted, or heritage-leaning impression, especially at medium-to-large sizes.
The tone is bold and personable, mixing a frontier/heritage flavor with a playful, slightly nostalgic warmth. Its chunky slabs and rounded massing project strength and reliability while staying approachable rather than severe.
The design appears aimed at delivering a bold slab-serif voice with a vintage sign and western undertone, prioritizing immediate readability and strong silhouette over delicate detail. Its softened corners and bracketed slabs suggest an intention to feel robust and friendly while retaining the authority of a classic display serif.
In the sample text, the heavy weight produces a dark typographic color with tight interior whitespace, making the font most comfortable when given generous size and spacing. Figures are similarly stout and attention-grabbing, matching the letterforms’ robust, display-forward construction.