Sans Normal Moduj 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aukim' by AukimVisuel (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, titles, playful, retro, punchy, friendly, chunky, attention grab, retro branding, friendly impact, display clarity, soft corners, geometric, compact counters, rounded terminals, stencil-like cuts.
A heavy, geometric sans with broad proportions and simplified construction. Strokes are thick and largely uniform, with round bowls and softened corners that keep the texture smooth even at large sizes. Many characters show distinctive angular notches and cut-ins at joins and terminals (notably on C, S, a, and s), creating a slightly stencil-like, engineered feel while maintaining mostly circular counters. Uppercase forms read blocky and stable; lowercase is similarly robust with short ascenders/descenders and compact internal spaces.
Best suited for display typography such as headlines, posters, title cards, and bold brand marks where its chunky geometry and notched details can be appreciated. It can work well on packaging and signage that benefits from strong, friendly impact; for paragraph text, it will generally require larger sizes and comfortable spacing to preserve clarity.
The overall tone is bold and upbeat, with a retro display energy that feels confident rather than formal. The rounded geometry and chunky massing make it friendly and approachable, while the sharp cut details add a quirky, attention-grabbing character. It suggests playful branding, headline punch, and a slightly industrial/arcade flavor without becoming rough or distressed.
The design appears intended as a high-impact display sans that combines rounded geometric forms with intentional angular cut-ins to create a distinctive, branded texture. It prioritizes immediacy and recognizability, aiming to feel fun and modern-retro while remaining clean and solid in silhouette.
The font’s dense counters and heavy ink traps/notches mean letterforms can close up quickly in tight settings, especially in lowercase and numerals. Its distinctive cut features are consistent across the set, giving text a recognizable rhythm in headlines, but they may call for generous tracking and leading in longer lines.