Sans Superellipse Ugruh 7 is a very bold, narrow, low contrast, italic, tall x-height font visually similar to 'Gernsheim' by Brenners Template; 'Antry Sans' by Mans Greback; and 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, labels, sporty, punchy, retro, dynamic, confident, impact, compactness, motion, bold branding, approachability, condensed, slanted, blocky, rounded corners, soft terminals.
A heavy, slanted sans with compact proportions and rounded-rectangle construction throughout. Strokes are consistently thick with minimal contrast, and counters are relatively tight, producing dense, high-impact letterforms. Curves are built from softened corners and broad superelliptical bowls, while joins and terminals stay blunt and simplified. The overall rhythm is condensed and forward-leaning, with sturdy verticals and slightly squared curves that keep shapes cohesive across caps, lowercase, and figures.
Best suited for short, high-visibility text such as headlines, posters, and callouts where a dense, italicized presence helps create momentum. It works well for sports and fitness branding, bold packaging, and promotional graphics where space is limited and impact is the priority. Longer passages or small sizes may feel crowded due to the tight counters and heavy strokes.
The font conveys speed and muscle—assertive, energetic, and attention-grabbing. Its forward slant and condensed heft suggest motion and urgency, while the rounded corners keep the tone friendly rather than aggressive. The result feels sporty and somewhat retro, like classic athletic branding or bold promotional headlines.
Likely designed to deliver maximum punch in a compact width while maintaining a rounded, contemporary construction. The slant and simplified, blocky curves appear intended to communicate motion and strength, balancing urgency with approachable softness in the corners.
Distinctive details include a single-storey lowercase a and g, a compact e with a small internal aperture, and broadly rounded bowls in letters like o, p, and d. Numerals are stout and headline-oriented, with tight inner spaces that emphasize mass over delicacy.