Sans Normal Valob 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, airy, friendly, casual, handmade, soft, humanized modernity, soft geometry, approachable clarity, casual tone, monoline, rounded, open apertures, loose spacing, quirky.
A clean monoline sans with generously rounded curves and a slightly handmade, uneven finish at some terminals and joins. The construction favors simple geometric strokes—circular bowls and open, smoothly drawn arcs—paired with straightforward verticals, giving it a light, open texture. Proportions feel balanced and readable, with modest ascenders/descenders and clear counters; a few glyphs show subtle irregularities (notably at stroke ends and intersections) that add character without overwhelming the skeleton. Numerals follow the same rounded, minimal logic, with simple forms and open shapes that keep the rhythm consistent in text.
Well-suited to branding and packaging where a friendly, modern sans is desired, and it also performs nicely for posters and headlines thanks to its open shapes and rounded geometry. In editorial or UI-style text it can add a conversational tone, particularly for short passages, pull quotes, and feature headings where a hint of handmade texture is welcome.
The overall tone is approachable and informal, with a gentle, human touch that reads as friendly rather than strictly technical. Its rounded forms and slight roughness suggest a casual, contemporary voice suited to warm, conversational messaging.
The design appears intended to blend straightforward geometric sans construction with a subtle humanized finish, creating a font that feels modern and readable while avoiding a sterile, purely mechanical look.
In running text the letterforms maintain an even cadence and remain legible at display-to-text sizes, while the small irregularities create a lightly textured, crafted feel. Round letters (like O/C/G) are especially smooth and prominent, reinforcing the font’s soft, open personality.