Sans Normal Poguw 2 is a bold, normal width, monoline, upright, tall x-height font.
Keywords: posters, packaging, kids, branding, headlines, playful, friendly, quirky, casual, retro, approachability, humor, informality, handmade feel, rounded, soft, bouncy, chunky, hand-drawn.
A heavy, rounded sans with soft terminals and gently irregular outlines that suggest a hand-drawn construction. Strokes stay broadly even, but corners and joins show subtle wobble and swelling that create a lively rhythm. Counters are compact and often slightly asymmetric, with a tall lowercase presence and simple, single-storey forms (notably a and g). Overall spacing feels open and legible, while letter widths vary enough to keep the texture informal rather than strictly geometric.
It works best for display applications where personality is the goal: posters, playful branding, snack or candy packaging, children’s materials, and short headline copy. The strong weight and rounded forms also suit logos and badges, especially when a friendly, informal voice is needed.
The font reads cheerful and approachable, with a kid-friendly, cartoon-like warmth. Its slightly offbeat shapes give it a humorous, homemade tone that feels more conversational than corporate.
The design appears intended to deliver a bold, approachable display voice with a hand-made wobble—prioritizing charm, immediacy, and readability at larger sizes over strict geometric consistency.
Capitals are sturdy and simplified, with rounded shoulders and minimal sharpness, while diagonals (like K, V, W, X, Y) retain a chunky, cut-paper feel. Numerals follow the same soft, weighty logic, aiming for clarity over precision, and the overall color on the page is dense but not cramped.