Sans Normal Imrog 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Dexa Round' by Artegra, 'Engram Pro' by Machalski, and 'Reeler' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, logos, playful, bubbly, friendly, retro, cartoon, approachability, playfulness, display impact, brand personality, rounded, soft, puffy, chunky, informal.
A heavy, rounded sans with soft, inflated contours and fully blunted terminals throughout. Strokes are smooth and consistently thick, with generous curves, minimal internal detailing, and broadly oval counters that keep forms open despite the mass. The design leans forward with a subtle slant and uses compact ascenders/descenders relative to its large x-height, producing a stout, buoyant texture. Letter shapes favor simple geometry and cushioned joints, creating an even, highly legible silhouette at display sizes.
Best suited for headlines, short bursts of copy, and large-format applications where its soft, chunky forms can be appreciated. It works well for playful branding, packaging, signage, and kid-oriented or entertainment contexts. In longer passages it can be used sparingly for emphasis, pull quotes, or friendly UI labels when set with ample spacing.
The overall tone is upbeat and approachable, with a toy-like, cushy presence that reads as cheerful and lighthearted. Its forward-leaning stance adds energy, while the rounded construction keeps the mood warm rather than aggressive. The result feels suited to fun, casual messaging with a retro-cartoon sensibility.
The design appears intended to deliver a bold, approachable display voice built from rounded, simplified shapes that remain readable while feeling fun and informal. Its emphasis on cushioned curves and a lively forward slant suggests a focus on personality and impact over neutrality.
In text settings the dense black rhythm is strong, so spacing and line height benefit from a bit of breathing room. Round letters and numerals maintain consistent color across a line, and punctuation appears bold enough to hold its own next to the letterforms.