Sans Superellipse Kusi 1 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Tactic Round' by Miller Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, logotypes, posters, packaging, futuristic, technical, sporty, industrial, confident, impact, modernization, tech aesthetic, geometric consistency, brand distinctiveness, rounded corners, squared forms, geometric, modular, compact apertures.
A squared, superelliptic sans with heavy, uniform strokes and rounded-rectangle construction throughout. Counters are mostly rectangular with softened corners, and apertures tend to be tight, giving the face a compact, engineered look. Curves are minimized in favor of smooth chamfers and radiused corners; diagonals appear clean and deliberate (notably in K, V, W, X, Y, Z). The lowercase uses single-storey a and g, with short, sturdy extenders and a generally boxy rhythm. Numerals follow the same rounded-rect geometry, with an especially squared 0 and compact, segmented-feeling terminals on forms like 2, 3, and 5.
Best suited to display settings where its broad, squared curves can read as a distinctive style cue: headlines, brand marks, product names, posters, and packaging. It can also work for UI titles or short labels when a futuristic, industrial flavor is desired, though the tight apertures favor larger sizes for clarity.
The overall tone reads modern and tech-forward, with a streamlined, machine-made sensibility. Its broad stance and rounded-square geometry suggest speed and robustness, leaning toward sci‑fi interfaces and sporty branding rather than editorial warmth.
The font appears designed to translate rounded-rectangle geometry into a coherent, contemporary sans optimized for impact. Its consistent radiusing and compact apertures prioritize a controlled, technical aesthetic that feels at home in modern product and interface contexts.
The design maintains a consistent corner radius across straight and curved joins, which reinforces a cohesive “soft-square” theme. Shapes like O/Q and D show prominent rounded-rectangle bowls, while letters with traditionally open structures (C, S, e) remain relatively closed, emphasizing solidity and uniformity.