Sans Normal Arlaz 21 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Immanent' by Paulo Goode (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, presentations, modern, neutral, clean, friendly, tech, versatility, clarity, modernism, neutral voice, readability, geometric, rounded, open, monoline, crisp.
A clean sans with largely geometric construction and smooth, rounded curves. Strokes are even and steady, with minimal contrast and crisp terminals that read as straight cut rather than tapered. Counters are generally open and circular/oval, giving letters an airy interior, while the overall proportions feel generously spaced with a slightly expanded footprint. Uppercase forms are simple and stable (notably the round O/C/G family), and lowercase follows a straightforward, highly legible pattern with rounded bowls and clear joins.
It suits interface copy, product branding, and general-purpose graphic design where clarity and a modern appearance are priorities. The wide, open forms also make it effective for headings, wayfinding, and large-format text where quick recognition matters.
The tone is contemporary and matter-of-fact, balancing neutrality with a mild friendliness from the rounded shapes. It feels functional and modern rather than expressive or decorative, making it easy to deploy as a default voice in many settings.
The design appears intended as a versatile, contemporary sans for everyday communication—prioritizing clean geometry, even color, and straightforward readability across letters and numerals.
The numerals follow the same geometric logic, with rounded forms and consistent stroke weight, supporting a cohesive texture in mixed alphanumeric settings. Overall rhythm is smooth and uncluttered, with few idiosyncratic details competing for attention.