Sans Normal Ogra 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', and 'Dexa Round' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, clean, punchy, impact, clarity, approachability, brand voice, display legibility, rounded, geometric, open counters, smooth curves, sturdy.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing dense, even color. Round letters lean toward circular construction with open counters and generous bowls, while joins and terminals stay clean and largely unadorned. Diagonals (A, V, W, X, Y) are sturdy and balanced, and the numerals match the same robust, rounded geometry for a cohesive texture.
Best suited to large-scale settings where impact and legibility are both needed, such as headlines, advertising, packaging, and wayfinding. It also works well for short UI labels or callouts when a strong, friendly emphasis is desired.
The overall tone is confident and approachable, with a contemporary, no-nonsense clarity. Its weight and width give it a bold presence that reads as upbeat and energetic rather than strict or technical.
The design appears intended to deliver high-impact communication with a warm, geometric simplicity. Its broad stance and rounded construction prioritize immediate readability and a contemporary, brand-ready feel.
In text, the letterforms keep a steady rhythm and maintain clear internal spaces, helping prevent the heavy weight from closing up. The punctuation and dots appear solid and prominent, reinforcing the font’s emphatic, display-forward voice.