Sans Normal Armuy 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 777' by Bitstream, 'Delargo DT' by DTP Types, 'Halifax' by Hoftype, and 'Camphor' and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, modern, neutral, approachable, efficient, utility, legibility, neutrality, versatility, clarity, humanist, open counters, even rhythm, rounded terminals, clear numerals.
A clean sans with smooth, rounded curve construction and largely uniform stroke thickness. Proportions are balanced and workmanlike, with open apertures and generous counters that keep letters from clogging in text. Round letters (O, C, Q) are broadly circular, while straight-sided forms (H, N, E) feel sturdy and simple, producing an even typographic color. The lowercase shows a straightforward, contemporary build with single-storey forms visible for a and g, and the numerals are clear and modern with stable, readable shapes.
It suits interface copy, product text, and general-purpose reading where consistent rhythm and clear counters matter. It also works well for signage and presentations that need straightforward, high-legibility letterforms at a range of sizes.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its soft curves and restrained geometry give it an approachable, friendly feel without becoming informal or decorative.
The design appears intended as a versatile, do-it-all sans: modern, readable, and visually calm. Its open shapes and uncomplicated construction suggest a focus on everyday text setting and functional communication.
Spacing and sidebearings appear steady across the alphabet, supporting smooth word shapes in the sample text. The design avoids sharp calligraphic cues and ornamental details, leaning on simple geometry and open forms for legibility.