Sans Superellipse Gelum 12 is a very bold, narrow, low contrast, italic, tall x-height font visually similar to 'CF Blast Gothic' by Fonts.GR, 'Etrusco Now' by Italiantype, 'Helvetica' by Linotype, 'Address Sans Pro' by Sudtipos, 'Mixed Breed' by TypeArt Foundry, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, urgent, punchy, confident, modern, impact, speed, space-saving, modernity, clarity, condensed, slanted, compact, blocky, rounded corners.
A heavy, right-slanted sans with compact, tightly packed proportions and a distinctly squared-yet-rounded construction. Curves resolve into broad, superellipse-like bowls with softened corners, while terminals are mostly blunt and clean. The stroke weight is consistently stout, giving counters a compressed look and producing strong, dark texture in lines of text. Diagonals and joins are robust and simplified, keeping the letterforms steady and geometric even at the pronounced slant.
Best suited to headlines and short bursts of copy where bold presence and momentum are desired—sports and fitness branding, promotional posters, packaging callouts, and attention-grabbing UI banners. It can also work in compact logo lockups where a condensed, forceful voice helps conserve space while maintaining impact.
The overall tone is fast, assertive, and impact-driven. Its condensed, forward-leaning stance reads as energetic and competitive, with a contemporary, industrial cleanliness rather than a delicate or formal voice.
The design appears intended to deliver maximum visual punch in a compact footprint, combining a forward italic stance with rounded-rectangular geometry for a modern, streamlined feel. It prioritizes strong texture and quick recognition over airy openness, aiming for energetic display typography.
In text, the dense color and narrow set create a strong headline rhythm and a sense of speed. Round letters like O and Q appear more squared than circular, reinforcing the geometric, superellipse-based theme; numerals match the same compact, heavy, slanted style for consistent emphasis.