Sans Normal Liluj 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fact' by ParaType and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, assertive, dynamic, punchy, impact, speed, emphasis, branding, display, slanted, compact, rounded, meaty, high-impact.
A heavy, slanted sans with broad, rounded bowls and sturdy, continuous strokes. The letterforms lean consistently and feel compact, with tight apertures and generous interior counters that stay open at display sizes. Curves are smooth and geometric-leaning, while joins and terminals are clean and blunt, giving the shapes a solid, engineered feel. Numerals match the set’s weight and slant, with simple, bold silhouettes suited to quick recognition.
Best used for headlines, posters, short slogans, and brand marks where a bold, kinetic voice is desired. It also fits sports and performance-themed branding, packaging callouts, and signage that needs strong presence and quick legibility at larger sizes.
The overall tone is energetic and forceful, with a forward-leaning rhythm that reads as fast and active. Its dense black presence and compact forms make it feel confident and slightly aggressive, well-suited to attention-grabbing, action-oriented messaging.
This font appears designed to deliver maximum impact with a fast, forward-leaning stance, combining rounded geometric forms with a dense, sturdy texture for emphatic display typography.
The oblique structure creates strong diagonal motion across words, and the heavy weight produces pronounced word shapes with minimal sparkle. At smaller sizes the tight apertures and dense color can merge, while at larger sizes the rounded geometry and strong curves become a key visual feature.