Sans Superellipse Ofbow 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Plasma' by Corradine Fonts, 'FF Cube' by FontFont, 'Futo Sans' by HB Font, 'RBNo3.1' by René Bieder, and 'Celdum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, techy, friendly, sporty, modern, confident, impact, modernize, soften edges, system cohesion, brand voice, rounded, squared, chunky, compact, geometric.
This typeface is built from rounded-rectangle geometry with generously softened corners and a heavy, even stroke. Curves tend toward superellipse-like forms, producing boxy bowls in letters such as O, D, and Q, while straight stems remain sturdy and vertical. Counters are relatively compact and apertures are tightened, giving the design a dense, blocky rhythm. Joins and terminals are consistently rounded, and the overall spacing feels stable and display-oriented with simplified, geometric constructions.
It performs best in headlines, short UI labels, and brand marks where its compact counters and sturdy shapes can read clearly at larger sizes. The squared-rounded aesthetic suits tech, sports, and product packaging applications that benefit from a modern, engineered look while remaining approachable.
The overall tone is contemporary and utilitarian with a friendly edge. Its softened corners and chunky shapes read as approachable, while the squared proportions and tight apertures add a technical, industrial flavor. The result feels energetic and assertive without becoming harsh.
The design appears intended to merge geometric, rounded-rectangle letterforms with a heavy, friendly presence for high-impact display use. Consistent corner rounding and simplified structures suggest an emphasis on cohesion, clarity, and a contemporary, product-oriented voice.
Uppercase and lowercase share the same squared-round construction, keeping a uniform texture across mixed-case settings. Numerals follow the same rounded-rect logic, staying highly consistent with the alphabet and reinforcing a cohesive, system-like feel.