Print Horif 4 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'ITC Blair' by ITC (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, stickers, playful, quirky, chunky, casual, friendly, handmade feel, approachability, attention-grabbing, whimsy, rounded, blobby, irregular, brushy, cartoonish.
A heavy, rounded display face with hand-drawn irregularity and soft, blobby contours. Strokes show subtle wobble and uneven terminals, giving each letter a slightly different footprint while keeping an overall consistent weight and simple construction. Forms are compact with generous counters and simplified joins; curves dominate and corners tend to be softened rather than sharply cut. The lowercase leans toward single-storey, note-like shapes with short ascenders/descenders and a sturdy, inked-in presence, while numerals are equally chunky and graphic.
Best suited for short, attention-grabbing text such as posters, headlines, product packaging, labels, stickers, and social graphics. It fits especially well in playful or youth-oriented contexts, and in branding where a handmade, personable voice is desired.
The overall tone is playful and informal, with a friendly cartoon energy that feels approachable rather than polished. Its uneven, drawn texture suggests spontaneity and a handcrafted attitude, making text feel lively and a bit mischievous.
The design appears intended to mimic bold hand-lettered print: simple, readable shapes rendered with deliberate imperfections to communicate warmth and character. It prioritizes visual personality and impact over typographic neutrality, aiming to feel drawn and spontaneous while remaining legible at display sizes.
The texture reads as marker/brush-like due to slightly rough edges and inconsistent stroke endings, which adds charm but also makes long passages visually dense. Spacing appears open enough for display use, though the heavy silhouettes and varied widths create a bouncy rhythm best suited to short lines.