Serif Normal Irda 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: books, magazines, editorial, headlines, branding, classic, literary, refined, formal, text setting, editorial tone, classical refinement, traditional authority, bracketed, calligraphic, oldstyle figures, lively rhythm, sharp terminals.
A high-contrast serif with bracketed wedges and crisp, slightly calligraphic terminals. Strokes transition from hairline thins to sturdy stems, creating a bright page color and a lively vertical rhythm. The capitals feel stately and open with pronounced serifs, while the lowercase shows traditional book-face proportions with a moderate x-height, compact bowls, and clearly modeled joins. Numerals include oldstyle forms with varying heights and descenders, reinforcing a text-oriented, classical texture.
Well-suited to long-form reading in books and literary publications, as well as magazine typography where contrast can add sophistication. It also works effectively for display settings such as headlines, pull quotes, and refined brand materials that benefit from a classic serif voice.
The font conveys a traditional, cultivated tone—formal without feeling rigid. Its strong contrast and sharp finishing details suggest refinement and authority, with an editorial polish suited to established institutions and print-forward design.
The design appears aimed at a conventional, bookish serif with elevated contrast and carefully shaped serifs to achieve both readability and a distinguished, print-classic character.
In continuous text the spacing reads even and composed, while the contrast gives headlines a dramatic sparkle. The mix of sturdy main strokes and fine hairlines rewards comfortable sizes and clear reproduction, and the oldstyle numerals blend naturally into running copy.