Sans Normal Igriy 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' and 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: ui text, branding, packaging, headlines, signage, friendly, modern, clean, approachable, playful, approachability, clarity, modernity, versatility, rounded, soft terminals, open apertures, monoline, humanist.
A rounded, monoline sans with softly capped terminals and generous curves. Counters are open and clear, with circular and oval forms dominating C/O/Q and the numerals. Strokes maintain an even weight and smooth joins, while diagonals (K, V, W, X, Y) are slightly softened to match the overall gentle geometry. Lowercase forms are simple and readable, featuring a single-storey a and g, a compact shoulder on r, and a curved descender on y; punctuation-like dots are round and prominent.
This style suits user interfaces and product experiences where warmth and clarity are both important. It works well for branding, packaging, and signage that benefits from a modern, approachable voice, and it can scale to short headlines and longer text while maintaining a smooth, even rhythm.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded ends and buoyant curves. It feels informal yet tidy, aiming for clarity without looking sterile.
The design appears intended to provide a clean, contemporary sans with softened geometry—prioritizing legibility and a welcoming personality through rounded terminals, open counters, and straightforward letterforms.
Spacing appears comfortable and consistent, supporting an even text color in the sample paragraph. The numerals lean toward simple, rounded construction (notably 0 and 8), reinforcing the font’s soft, geometric character.