Sans Normal Abnuw 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Primana Pro' by RMU (names referenced only for comparison).
Keywords: ui text, branding, editorial, marketing, signage, modern, friendly, dynamic, clean, approachable, clarity, approachability, contemporary tone, built-in emphasis, versatility, humanist, rounded, open, smooth, lively.
This typeface is an oblique sans with smooth, rounded contours and open apertures. Strokes are monolinear in feel, with gently tapered joins and softened terminals that keep the forms crisp without looking mechanical. Uppercase shapes read clear and contemporary, while the lowercase shows a slightly humanist rhythm with single-storey forms (notably the “a” and “g”) and a modest, readable x-height. Numerals are simple and evenly drawn, aligning well with the text color and maintaining the same calm, low-contrast stroke behavior.
It works well for interface typography, product branding, and short-to-medium editorial text where a clean, contemporary voice is needed with a touch of warmth. The oblique stance also suits callouts, headlines, and marketing copy that benefits from added emphasis without resorting to heavy weight. It should perform particularly well in digital contexts and wayfinding where open forms aid quick recognition.
The overall tone is modern and approachable, combining clarity with a subtle sense of motion from the consistent slant. Its rounded shaping and open counters feel friendly and contemporary rather than strict or corporate. The rhythm comes across as energetic but controlled, making it suitable for communicative, people-centered design.
The design appears intended to deliver a versatile, contemporary sans that stays legible in continuous text while projecting an active, modern tone. Rounded geometry and open counters suggest a focus on clarity and friendliness, with the oblique construction providing built-in emphasis for expressive, forward-leaning typography.
The italic angle is steady across cases and figures, and the design maintains a cohesive text color even in the pangram sample. Curves are notably smooth and circular in character, with diagonals (as in V/W/X/Y) staying clean and balanced. Letterforms avoid sharp aggression, favoring soft finishes that support comfortable reading.