Sans Normal Efruj 12 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui text, brand systems, editorial, presentations, product labels, clean, modern, approachable, airly, technical, modern utility, clear readability, subtle motion, neutral branding, rounded, monoline, open apertures, humanist, slanted.
A slanted, monoline sans with rounded joins and softly squared terminals that keep the texture even and calm. Curves are generous and near-circular, while straight strokes stay crisp, producing a smooth rhythm across mixed-case text. Counters are open and legible, with relatively simple, unembellished forms and consistent stroke endings that read well at display and text sizes.
This font suits interface copy, dashboards, and product UI where a contemporary, readable slanted sans is needed. It also works well for editorial pull quotes, short paragraphs, and brand systems that want a clean tone with a subtle sense of forward motion.
The overall tone feels contemporary and unobtrusive, with a friendly, easygoing slant that adds motion without becoming expressive or quirky. Its clean geometry and open shapes suggest a practical, modern sensibility suited to straightforward communication.
The design appears intended as a versatile, modern sans that balances geometric roundness with approachable readability, using a consistent slant to add energy while keeping forms neutral and systematic.
The figures are simple and clean, matching the letterforms in stroke behavior and terminal treatment, which helps maintain a cohesive voice in alphanumeric settings. Spacing appears comfortably open in the sample text, contributing to an airy, readable color.