Blackletter Asho 7 is a bold, normal width, medium contrast, upright, short x-height font.
Keywords: posters, headlines, logotypes, packaging, album covers, medieval, gothic, heraldic, dramatic, old-world, historic flavor, decorative display, heraldic branding, thematic titles, ornate, flourished, calligraphic, inked, spurred.
A decorative blackletter with heavy, inked strokes and rounded-yet-angular construction. Letterforms are built from compact verticals with pronounced spurs, curled terminals, and teardrop-like joins that create a lively, hand-cut rhythm. Capitals are highly embellished with sweeping entry strokes and asymmetric bowls, while the lowercase stays dense and compact, with sturdy stems and simplified counters that hold up at display sizes. Numerals echo the same carved, calligraphic feel, using thick curves and sharp notches for a cohesive texture.
Best suited to display typography such as posters, headlines, title treatments, and logotypes where its ornate capitals and dense blackletter texture can be showcased. It also fits packaging, labels, and themed editorial accents that call for a historic or gothic voice.
The overall tone is medieval and ceremonial, evoking manuscripts, heraldry, and gothic signage. Its dense color and ornate capitals project authority and tradition, with a slightly theatrical, storybook edge.
Likely designed to deliver a traditional blackletter presence with approachable, rounded calligraphic motion—combining manuscript-inspired ornamentation in the capitals with a sturdy, readable lowercase for impactful display setting.
The strong internal shaping and frequent spur details create a textured word image, especially in longer lines. Spacing appears tuned for display: the forms are compact and the dark rhythm is continuous, making it most convincing when given room to breathe rather than in tight, small text settings.