Sans Normal Ninof 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'Fander' and 'Realite' by Roman Melikhov, and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, clarity, modernity, brand voice, rounded, soft, chunky, clean, geometric.
A heavy, rounded sans with broad proportions and a smooth, uniform stroke weight. Curves are generously radiused and terminals are clean and blunt, producing a soft, cushiony silhouette rather than sharp geometry. Counters are open but compacted by the thick strokes, and the overall rhythm reads steady and blocky with clear, simple letter skeletons. Numerals match the weight and roundness, with sturdy, highly legible forms.
Best suited for headlines, large UI moments, and brand or packaging applications that need immediate impact and warmth. It also works well for signage and promotional graphics where bold, rounded forms improve distance legibility and create an inviting voice.
The tone is upbeat and approachable, combining strong visual impact with soft curves that keep it from feeling aggressive. It reads contemporary and friendly, with a slightly playful, poster-like presence that suits energetic messaging.
The design appears intended as a contemporary, high-impact rounded sans that balances assertiveness with approachability. Its simplified, geometric construction and substantial weight suggest use in attention-grabbing display typography while maintaining friendly readability.
Round letters like O/C/G lean toward near-circular forms, while diagonals (A/V/W/X/Y) are simplified and weighty, reinforcing a solid, punchy texture in lines of text. The boldness creates strong word shapes, and spacing appears tuned for display settings where the thick strokes can breathe.