Sans Superellipse Tariw 7 is a very bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Lost and Foundry' by Fontsmith and 'Editorial Comment JNL', 'Late Breaking News JNL', and 'Newsworthy JNL' by Jeff Levine (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, band merch, industrial, grunge, condensed, punchy, retro, distressed impact, vintage print, stamp effect, rugged branding, distressed, textured, tall, compact, abraded.
A tall, compact sans with tightly constrained widths and heavy vertical emphasis. Strokes are sturdy and mostly straight, with rounded-rectangle curves on bowls and counters that keep forms simple and blocky. The outlines show deliberate distressing: uneven edges, worn-in gaps, and speckled erosion that varies across letters while maintaining a consistent overall rhythm. Apertures are generally tight, terminals are blunt, and internal counters remain readable despite the textured treatment, producing a dense, poster-ready silhouette.
Best suited to short, high-impact typography such as posters, headlines, pull quotes, event graphics, and bold logotypes where the distressed texture can be appreciated. It also fits packaging and merchandise applications that benefit from a stamped or worn aesthetic. For long-form text or small captions, the tight spacing and erosion may feel heavy and less legible.
The font projects a rugged, workmanlike tone—like ink that’s been stamped, weathered, or screen-printed on rough stock. Its narrow, forceful shapes feel utilitarian and assertive, with a distinctly gritty, analog character that reads as vintage-industrial rather than sleek or corporate.
The design appears aimed at delivering a condensed, high-contrast-in-mass look with a controlled distressed finish—balancing straightforward geometric construction with surface wear for an authentic printed or weathered feel.
In the sample text, the texture becomes more noticeable at larger sizes, adding personality without fully breaking letter recognition. The condensed proportions create strong vertical cadence, and the distressed detailing introduces visual noise that can reduce clarity in small sizes or long passages.