Sans Normal Ammat 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Mosafin' by Yukita Creative (names referenced only for comparison).
Keywords: ui, branding, signage, headlines, packaging, modern, neutral, friendly, clean, functional, clarity, versatility, modernity, legibility, simplicity, geometric, rounded, even, open, robust.
A clean sans with largely geometric construction and softly rounded joins. Strokes are even and steady, producing a calm texture with little modulation. Uppercase forms are broad and straightforward, with open counters and generous interior space; the lowercase follows the same logic with a single-storey a and g and compact, sturdy terminals. Numerals are clear and contemporary, with balanced bowls and simple, unembellished shapes.
Well suited for interface text, product branding, and general-purpose display where a modern, clean sans is needed. The broad shapes and open counters also make it a good choice for signage and short headlines, while the even stroke weight keeps paragraphs looking steady and unobtrusive.
The overall tone is modern and neutral with a mild friendliness from the rounded curves. It reads as practical and confident rather than expressive, aiming for clarity and a composed, contemporary voice.
The font appears designed as a versatile, contemporary sans that prioritizes legibility and consistency. Its geometric proportions and restrained detailing suggest an intent to perform reliably across digital and print contexts without drawing attention to itself.
The design favors open apertures and uncomplicated details, helping maintain clarity at a range of sizes. Round letters (O, C, G, e) feel consistently circular, while diagonals (V, W, X, Y) are crisp and stable, giving the font an orderly rhythm in text.