Sans Normal Lalot 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry; 'Nicky Sans' by Digitype Studio; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Bozon' and 'Qualion' by ROHH; and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, punchy, energetic, confident, impact, motion, approachability, modernity, display clarity, oblique, rounded, soft corners, geometric, compact counters.
A heavy, right-leaning sans with broad proportions and smoothly rounded geometry. Strokes are uniform and dense, with generous curves and softened joins that keep the weight feeling friendly rather than rigid. Counters are relatively tight (notably in e, a, and 8), while terminals tend to end in blunt, slightly rounded cuts. The lowercase shows single-storey forms (a, g) and a sturdy, high-shouldered rhythm, and the numerals are robust with clear, simple silhouettes suited to display sizes.
Best suited to headlines, poster typography, and brand marks where a strong, energetic voice is needed. It can work well for sports and lifestyle branding, packaging callouts, event graphics, and short, punchy UI or advertising text where legibility at small sizes is less critical than presence.
The overall tone is bold and upbeat, balancing assertiveness with approachable rounded shapes. The oblique stance adds motion and urgency, giving it a sporty, promotional feel that reads as contemporary and extroverted.
The design appears intended to deliver maximum impact with a dynamic slant and rounded, geometric construction, creating an energetic sans that remains approachable. Its sturdy silhouettes and tight counters suggest a focus on bold display typography that holds together in large-scale applications.
Diagonal letters (K, V, W, X, Y, Z) emphasize the slanted construction and create a fast, forward-leaning texture in words. Round letters like O and Q stay smooth and substantial, helping headlines feel stable even at large sizes. Spacing appears tuned for impact, producing a dark, continuous color in setting.