Sans Normal Ludov 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Crossten Soft' by Emre Güven; 'Ghino' by Fontmachine; 'Oktah', 'Oktah Neue', and 'Oktah Round' by Groteskly Yours; 'June Pro' by Schriftlabor; and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, energetic, friendly, modern, impact, momentum, approachability, display clarity, slanted, rounded, soft corners, heavy, compact.
This is a heavy, slanted sans with rounded, smoothly modeled curves and a consistent, low-contrast stroke. Shapes are broad and compact, with generous counters in round letters (O, Q, o, e) and sturdy, simplified construction in diagonals (K, V, W, X). Terminals are clean and mostly blunt, and the overall rhythm reads as dense and solid in text, with a clear forward lean and tightly packed silhouettes.
Best suited to display roles where strong presence is needed—headlines, posters, and bold brand lockups. The dense, rounded shapes also work well for packaging, event graphics, and sports or lifestyle messaging where a sense of motion and immediacy helps.
The tone is bold and upbeat, projecting momentum and impact without feeling sharp or aggressive. Its rounded forms and steady weight give it a friendly, accessible character, while the pronounced slant adds a dynamic, sporty attitude.
The design appears intended to deliver maximum visual impact with a friendly, modern feel: a heavy, rounded sans pushed forward into a slanted stance for energy and emphasis. It prioritizes bold silhouettes and quick recognition in large sizes.
Uppercase forms feel blocky and confident, while the lowercase maintains similar heft with straightforward, geometric bowls and short, efficient joins. Numerals match the same chunky, forward-leaning style, with clear, poster-like shapes intended to read at a glance.