Sans Other Efmad 3 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, kids branding, stickers, playful, bouncy, cheerful, retro, chunky, attention, friendliness, fun, impact, character, rounded, soft corners, cartoonish, informal, bulky.
A heavy, rounded sans with inflated strokes and softly blunted terminals throughout. Letterforms lean on broad curves and slightly irregular, hand-drawn-like shaping, giving the set a lively rhythm rather than strict geometric consistency. Counters are compact and often asymmetrical, joins are smooth, and many diagonals and bowls feel subtly “pushed” or warped, which enhances the sense of motion. Numerals match the same chunky, friendly construction, with simplified silhouettes and generous stroke mass.
This font is best suited to display settings where bold, friendly personality is desired—such as posters, headlines, product packaging, kids- and family-oriented branding, stickers, and short marketing phrases. It will be most effective when given ample size and spacing so the compact counters remain clear.
The overall tone is upbeat and approachable, with a comic, toy-like energy. Its buoyant shapes and gentle imperfections read as friendly and informal, leaning toward retro display personality rather than corporate neutrality.
The design appears intended to provide an attention-grabbing, fun sans voice with a soft, approachable feel. By combining substantial weight with rounded, slightly quirky forms, it aims to deliver instant visibility and a memorable, characterful texture in titles and branding.
In the sample text, the dense stroke weight and tight internal spaces create strong color and presence, while the playful irregularities become more apparent at larger sizes. The design favors impact and character over strict uniformity, making it feel animated and expressive.