Sans Normal Lamab 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Cebreja Extra' by Rafaeiro Typeiro (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, playful, friendly, punchy, sporty, retro, impact, approachability, energy, modern display, rounded, soft, chunky, dynamic, compact.
A heavy, slanted sans with rounded, inflated forms and smooth terminals. The lettershapes lean consistently, with broad proportions and compact counters that create a dense, poster-like color. Curves dominate the construction (notably in C/G/O/S), while straight strokes are thick and sturdy with softened joins. The lowercase shows single-story a and g, a rounded i/j dot, and a short-shouldered r, reinforcing a casual, simplified rhythm. Numerals match the same chunky, rounded logic, reading clearly at larger sizes.
Best suited to headlines, logos, and short display copy where its thick strokes and rounded shapes can read cleanly and deliver impact. It can work well for packaging, signage, and promotional graphics that need a friendly but forceful voice, particularly in sports, entertainment, and youth-oriented branding.
The overall tone is upbeat and approachable, with a bold, energetic slant that feels sporty and a bit retro. Its soft curves keep it friendly rather than aggressive, making it feel suitable for fun-forward branding and attention-grabbing headlines.
The design appears intended to deliver maximum emphasis with a friendly, rounded voice, pairing a strong italic push with simplified, geometric curves to stay legible and energetic at display sizes.
The heavy weight and tight internal spaces make the texture feel compact, especially in letters with enclosed counters (e, a, g, 8, 9). The italic angle adds motion, and the broad silhouettes help the font hold its presence in short bursts of text.