Sans Normal Agmoj 15 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: posters, packaging, kids, headlines, signage, playful, hand-drawn, friendly, quirky, casual, handmade feel, friendly display, casual branding, playful tone, rounded, soft, chunky, informal, bouncy.
A rounded sans with an intentionally irregular, hand-rendered feel. Strokes stay largely even in thickness while terminals end bluntly or with subtle, off-axis cuts that give a carved or marker-made impression. Curves are generously rounded and slightly lopsided, and many verticals lean or taper just enough to create a lively, non-mechanical rhythm. Counters are compact and the overall texture is dark and bold in massing despite the moderate stroke weight, with varied letter widths contributing to a loose, organic spacing pattern.
Best suited to short-to-medium text where character is more important than strict neutrality, such as posters, product packaging, labels, event graphics, and storefront or wayfinding-style signage. It also works well for children’s books, playful UI accents, and branded headlines that want an informal, handcrafted voice.
The font reads cheerful and approachable, with a whimsical, crafty tone rather than a corporate or technical one. Its uneven geometry and soft shapes evoke handmade signage, kids’ materials, and lighthearted editorial voice. The overall mood is warm and casual, suited to designs that benefit from personality and a touch of humor.
The design appears aimed at delivering a friendly, handmade sans look with consistent stroke weight and rounded construction, prioritizing charm and individuality over geometric precision. Its slightly irregular outlines and varied proportions suggest it was drawn to feel human and spontaneous while remaining legible and broadly usable in display settings.
Distinctive, easily recognized shapes show through in letters like the angular, zigzaggy diagonals and the slightly squarish, rounded bowls. Numerals share the same playful inconsistencies, helping the set feel cohesive. At smaller sizes the dense color and compact counters may call for comfortable tracking and line spacing to preserve clarity.