Sans Normal Afbap 17 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, advertising, editorial, packaging, modern, friendly, dynamic, clean, casual, approachability, clarity, forward motion, contemporary utility, brand versatility, rounded, oblique, humanist, open apertures, tapered terminals.
A rounded, oblique sans with a smooth, low-contrast stroke and gently tapered terminals. The letterforms favor soft curves and open apertures, with a humanist rhythm that keeps counters clear and shapes readable. Uppercase forms are simple and geometric-leaning, while the lowercase shows more personality through single-storey structures (notably a and g) and slightly varied widths that add a natural, flowing texture. Numerals are straightforward and sturdy, matching the same rounded construction and slanted stance.
Works well where a clean, contemporary voice is needed with a bit of energy—interface text, short editorial passages, marketing copy, and brand systems. The open shapes and rounded construction support comfortable reading at small-to-medium sizes, while the slant adds emphasis for headlines and callouts.
The overall tone feels modern and approachable, with a light sense of motion from the consistent slant and rounded detailing. It reads as friendly and informal without becoming playful or decorative, making it suitable for contemporary, people-centered communication.
Likely designed to provide a neutral, everyday sans with an oblique posture that adds momentum and warmth. The rounded forms and humanist proportions aim to balance clarity with approachability, making it adaptable across both display and text-driven settings.
The oblique angle is applied consistently across capitals, lowercase, and figures, producing a cohesive forward-leaning texture in running text. Curves stay smooth and continuous, and joins avoid sharp corners, reinforcing the soft, accessible character.