Sans Normal Okdow 20 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Foro Sans' and 'Qubo' by Hoftype, 'Binate' by Monotype, 'Motiva Sans' by Plau, and 'Antona' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, straightforward, impact, clarity, legibility, modernity, geometric, rounded, open, sturdy, high-impact.
A solid, geometric sans with heavy, even strokes and rounded curves that read as smooth and controlled. Counters are generally open and the joins are clean, giving letters a crisp silhouette at display sizes. Proportions lean broad, with roomy bowls and wide capitals; terminals are mostly straight-cut, keeping the forms firm rather than soft. The rhythm is steady and uncluttered, with simple construction across both upper- and lowercase and numerals that match the same sturdy, rounded geometry.
Best suited to headlines, posters, and brand marks where a strong, clean presence is needed. The wide, robust shapes also work well for packaging and signage, where quick recognition and high visual impact matter.
The overall tone is modern and confident, with a friendly neutrality that avoids being quirky or overly technical. Its breadth and weight project strength and clarity, making it feel assertive without becoming aggressive.
The design appears intended as a contemporary, high-impact sans that balances geometric construction with comfortable readability. It prioritizes clear silhouettes, consistent stroke weight, and dependable spacing for strong display use.
The sample text shows strong paragraph color and consistent spacing, with rounded letters (like O/C/G/S) staying smooth while straight-sided forms (like E/F/H/N) remain crisp. Numerals are bold and legible, and the set maintains a cohesive, geometric feel across letters and figures.