Sans Normal Osrog 3 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, approachability, modernity, readability, geometric, rounded, sturdy, high-impact, clean.
A heavy, clean sans with broad, rounded curves and sturdy, mostly monoline strokes. The geometry leans circular in O/C/G and the bowls, while joins are kept crisp and pragmatic, giving the letters a compact, blocky silhouette. Terminals are generally blunt, counters stay open, and the overall rhythm is steady and dense, with generous x-height and short extenders that keep lowercase forms prominent. Numerals match the same solid, high-ink profile with simple, readable shapes.
Works best where strong presence and quick recognition matter—headlines, poster typography, storefront/signage, and bold brand systems. Its dense strokes and open counters also make it suitable for short blocks of large-size copy such as campaign lines, product callouts, and UI hero text.
The tone is bold and matter-of-fact, with a friendly softness from its rounded forms. It reads as contemporary and approachable rather than refined, projecting confidence and clarity for attention-getting headlines.
Designed to deliver maximum impact with minimal fuss: a sturdy, geometric sans that stays readable at a distance while maintaining an approachable, contemporary feel. The emphasis on large lowercase presence and simplified details suggests a focus on modern display use across print and digital.
Uppercase forms feel particularly stable and sign-like, while the lowercase maintains strong differentiation through large counters and clear stems. The ampersand and punctuation in the sample carry the same chunky, no-nonsense character, supporting cohesive typographic color in running display text.