Sans Normal Afmek 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FS Matthew' by Fontsmith, 'Niva' by PeGGO Fonts, 'Mato Sans' by Picador, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, packaging, dynamic, friendly, modern, sporty, informal, emphasis, motion, approachability, modernity, clarity, oblique, rounded, geometric, smooth, open counters.
A slanted sans with smooth, rounded geometry and consistently low contrast. Curves are built from clean elliptical forms, with generous apertures and open counters that keep the texture light and readable even at heavier sizes. Strokes terminate in softly squared, slightly angled ends that reinforce the forward-leaning motion, and the overall rhythm feels lively rather than rigid. Numerals follow the same oblique, rounded construction, with clear differentiation and a contemporary, streamlined feel.
It performs well in branding and display settings where a modern, forward-moving voice is helpful, such as athletic or lifestyle identities, packaging, and promotional graphics. In short text and headlines, the slant adds built-in emphasis while the open forms keep it clear.
The italic stance and rounded construction give the font an energetic, approachable tone. It reads as contemporary and active—more conversational than formal—suited to designs that want motion and friendliness without becoming quirky.
The design appears intended to provide a contemporary italic sans that feels fast and friendly, combining geometric roundness with practical readability. Its shape language suggests a focus on energetic messaging and clean, modern presentation.
The spacing and shapes create a smooth, even color in text, while the oblique angle adds emphasis and speed. Uppercase forms feel clean and geometric, and the lowercase maintains a straightforward, utilitarian silhouette with soft curvature.