Sans Normal Edref 12 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Helvetica Now' by Monotype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui labels, headlines, captions, packaging, posters, modern, clean, dynamic, technical, editorial, built-in emphasis, space efficiency, clarity, modern neutrality, cohesive slant, oblique, monolinear, open apertures, rounded, airy.
This typeface is an oblique, monolinear sans with rounded construction and smooth, continuous curves. Letters are compact and space-efficient with relatively tight sidebearings, while counters stay open and legible. Terminals are clean and mostly straight-cut, and curves (notably in C, G, S, and e) are broadly circular, giving an even, controlled rhythm. The oblique angle is consistent across capitals, lowercase, and figures, producing a cohesive slanted texture in text.
It works well where a compact, slanted sans is needed for emphasis without losing clarity—such as UI labels, navigational elements, short headlines, captions, and product packaging. The consistent stroke and open counters help it hold up in smaller sizes, while the oblique stance adds energy for display use.
The overall tone feels contemporary and purposeful, with a brisk forward motion from the consistent slant. Its restrained, no-nonsense shapes read as professional and slightly technical, while the rounded curves keep it approachable rather than severe.
The design appears intended to provide a clean, modern sans with built-in emphasis via a steady oblique angle, maintaining clarity and uniformity across uppercase, lowercase, and figures. Its rounded geometry and controlled spacing suggest a focus on contemporary editorial and interface typography that benefits from a subtle sense of motion.
Capitals maintain simple, geometric silhouettes (with an angled leg on R and a symmetric, pointed W), and the lowercase favors single-storey forms where applicable, reinforcing a streamlined, modern voice. Numerals follow the same oblique stance and rounded/straight balance, making them blend smoothly into running text.