Sans Normal Belul 11 is a bold, very narrow, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, kids, social media, playful, handmade, retro, friendly, quirky, personality, space saving, approachability, display impact, condensed, rounded, soft, bouncy, cartoony.
A condensed, rounded sans with a hand-drawn irregularity and a lively rhythm. Strokes are thick and mostly monoline, with softened corners and slightly uneven curves that keep the texture organic rather than mechanical. Many forms are tall and narrow with small internal counters, and terminals tend to be blunt or softly tapered. Lowercase features compact bowls and a modest x-height relative to the tall ascenders/descenders, while figures are similarly narrow with rounded turns and simplified construction.
Works best for short, attention-grabbing copy such as posters, headlines, labels, and packaging where its condensed footprint and playful texture add personality. It can also suit youth-oriented branding and social graphics, especially at medium-to-large sizes where the tight counters stay clear.
The overall tone is cheerful and informal, with a slightly vintage, cartoon-like flavor. Its narrow, bouncy shapes and imperfect smoothness suggest human touch and approachability, making it feel lighthearted rather than corporate or technical.
Likely intended as a characterful condensed sans that delivers a friendly, hand-made feel while staying simple and highly legible at display sizes. The emphasis appears to be on charm and space efficiency, providing a distinctive voice without ornate detailing.
The design’s tight width and small counters create a dark, compact color on the line, especially in longer text. The irregular stroke behavior and varied curvature give the font character, but also make it feel more display-oriented than strictly utilitarian.